What is Year 13?
Year 13 is a company dedicated to improving the lives of young people by providing students with a school transition plan spanning study, careers, finance, and wellbeing, resulting in better post-school outcomes for young people. Year 13 has 2.5 million active users across Australia.
Brief
Year 13 received major financial backing and needed to take their brand and identity to a wider market to not only appeal to young people but also to schools and government alike. They also needed to raise their brand awareness to that of a true global player in the youth market in order to attract more investment,
Year 13 is a company dedicated to improving the lives of young people by providing students with a school transition plan spanning study, careers, finance, and wellbeing, resulting in better post-school outcomes for young people. Year 13 has 2.5 million active users across Australia.
Brief
Year 13 received major financial backing and needed to take their brand and identity to a wider market to not only appeal to young people but also to schools and government alike. They also needed to raise their brand awareness to that of a true global player in the youth market in order to attract more investment,
My Role
Creative Direction, Art Direction, Visual Design, Concept Designs, UI and UX.
This was my first creative concept which was used to showcase what a re-brand could look like and help sell the idea for a re-brand to the shareholders.
The Tools
Figma, Photoshop and Illustrator.
Creative Direction, Art Direction, Visual Design, Concept Designs, UI and UX.
This was my first creative concept which was used to showcase what a re-brand could look like and help sell the idea for a re-brand to the shareholders.
The Tools
Figma, Photoshop and Illustrator.
